THINK OF THE STARTING LINE as the epicenter of Chelsea's casual lifestyle. Not a style, really, but an attitude that says there is no style but what feels right for you.

You know, T-shirts that take the words right out of your mouth and put a new spin on them. Sneakers you have to have & before you even knew you wanted them & and before everyone else has them. Clubwear, gymwear, streetwear, swimwear, outerwear, underwear, hot accessories that nail the scene down cold.

Is shopping this ahead-of-the-curve, this up-close-and-personal, actually possible online? Starting now it is. That's why we call it The Starting Line.



The Starting Line
180 8th Ave (corner of 19th and 8th)
NY, NY 10011
(212) 691.4729
gstart180@aol.com

Hours
Monday - Thursday: 11:30 AM - 9 PM
Friday & Saturday: 11:30 AM - 10 PM
Sunday: 12 PM - 7 PM

Directions - Subway
A C E to 14th St; walk 5 blocks north
1 9 to 18th St; walk 1 block west, 1 block north

Steven Gomillion, photographer // Shawn Russel, model
SCOER Media, site design